Apple's iTunes Store has been expanded over the years with more and more content . represented the beginning was the only music store , were added since the launch of Stores in 2003, more and more popular. News The product line ranges from music to videos, to to applications ( Apps) and more recently even books (but only directly from the iPhone / iPad and iPod touch using the iBooks App ). With over 13 million songs, thousands of videos, and more than 300,000 Apps , the iTunes Store currently the largest digital content is the marketplace in the world. The pricing of iTunes Store but it is a controversial topic, and it probably is. While the book provides services at the German price law for the same price as in the competition ( Amazon & Co.), this is for music videos as well as some completely different.
Anyone looking for a specific song or a particular album in digital form, is well-advised to stop by for the other party. Often, here up to 50% of the purchase price will be saved. In addition, the music on other providers are more common in mp 3 is present format (in most cases even with the maximum bit rate of 320 Kbit / s). Which means that the purchased songs without need to re-encoding can also play in other brands of equipment (eg radio) than with Apple products. Apple used that is still always only the specifically developed AAC format to store its , which support many devices from other manufacturers not. After all, for some time in iTunes Store all the tracks without DRM Protection. This is a convert to another format (eg mp 3) is at least feasible. Previously this was feasible only with tricks.
Apple tries while the sometimes higher prices in iTunes Music Store tasty offerings from bonus or exclusive content to make, but often this is for normal users little interest or simply not available. End of 2009, Apple introduced iTunes for example with the LPs a new format, which brings the experience of previous records in the digital modern times. Elaborate Cover Arts and bonus materials such as videos, animations or lyrics were allotted so determined albums and should increase sales. Unfortunately, the iTunes LPs only and iTunes on the PC / Mac can be used. Those who go to iTunes LP on his iPod or iPhone wants to use mobile, which probably make up the majority of customers will, unfortunately, nothing. And get real collectors anyway rather than a real LP the digital version from iTunes . "Touch and comprehend" the - experience how to take them to a real LP has / CD is simply impossible to bring over in a digital medium. Therefore, it is little wonder that the great success of the iTunes LP been forthcoming as well.
Even with the iTunes prices Films, series and music videos is often a lack of understanding on pricing with customers. So taste a movie or a season of a series on iTunes often more than a DVD or even the Blu - ray version of the same title. And without the customer having to provide real added value. Often quite the opposite is the case. Thus, in very few videos in the iTunes Store bonus material included. In many cases not even the original language version (eg English). All things at the DVDs as well as in Blu - rays are absolute standard. Add to this the technical Implementation is worse than that on DVDs and Blu - rays. Movies in SD quality iTunes Store have a lower image resolution than a corresponding DVD. And HD material you get in iTunes up to 720p, while on a Blu - ray 1080p was the things. On the last page is at tonal iTunes only a maximum of up Dolby Digital 5.1. On DVD and Blu - ray other hand, are dts , and to Blu - ray the lossless (or low-) Formats, however, already standard. With up to 7.1 channels.
The Apps must say, however, that most of the price is right. If you take some of the exotic fall apart from the role. This is probably also based on the fact because the competition in the App Store is significantly larger than in the field of music. Who does not manage a good value for money found in his application that disappears pretty quickly in Nirvana of more than 300,000 Apps. And the poor clarity and ability to search the App Store can then quickly lead the one App fall into total oblivion. Although the App in principle may really well done and makes sense. The only criticism in App Store could sometimes dramatically higher price for a corresponding iPad his version. Premiums for a iPad HD version of up to 70% (or sometimes even more) are there, sometimes not uncommon. And the only added value of many of these iPad versions, compared to the iPod / iPhone version is only the higher resolution. Hopefully that which is also growing iPad App market this self-adjusted with the times. The larger the offer is there, the greater in this segment of the competition.
Overall, the ever-growing range and variety of products in iTunes Store desirable in any case. But Apple would do well to set prices for content the prices of other sources to adjust something. Especially in the film and series area are the requisite price, cost compared to an appropriate DVD or Blu - ray , hardly tenable. It would also be desirable if Apple would offer customers the ability the music directly in alternative buy mp 3 format can. This would then also user use another player as the iPod , conveniently buy music through iTunes .
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